I build Google Ads acquisition systems that connect search demand, landing pages, conversion tracking and CRM data — so campaigns can be optimized around qualified leads and sales, not just clicks and form submissions.
Discuss Your Project
Discuss Your Project
I have worked in marketing since 1996. I have seen offline marketing, the early internet, SEO, paid search advertising, and social media advertising. I understand how these channels have changed over time. This gives me real marketing thinking, not just a set of tricks.
My strength: I don’t just configure advertising in an ad account. I understand which factors influence the results of online marketing and how to work with them systematically.
This experience has shaped how I evaluate advertising decisions and business risk.
Another strength: I think like a business owner, not just like someone who follows instructions.
What matters is not how many industries you work with, but how complex they are.
My other strength: I can work with both simple demand and complex demand, where the audience must be filtered carefully.
In 1995, I completed a marketing course. Since 1996, I have worked in marketing, starting with leaflets, flyers, newspaper ads, and articles. At that time, newspapers were a popular advertising channel.
From 2007, I applied this experience to building websites and working with search engines. Since 2011, I have worked with paid advertising in Google and Yandex. I also added social media advertising to my services in 2017.
I have worked in marketing since 1996 and in paid search advertising since 2011.
Working with me is very different from working with someone who has just finished a basic course and has little real experience in promoting serious businesses like yours.
I am part of professional marketing communities where I learn and share experience. I also continue to study and consult with leading specialists, often with experts who focus on only one traffic channel. This helps me understand each channel in more detail.
This helps me keep up with changes in online marketing and take them into account in my work.
My marketing experience since 1996 helps me evaluate advertising in the context of the whole business. I can help identify what is needed to get started, review the website or other marketing assets, choose a promotion approach, and run campaigns with a focus on relevant demand, lead quality, and business outcomes.
The screenshots show examples of how I helped even small manufacturing businesses receive more orders than they could handle. At one point, advertising had to be paused because even after raising prices (now higher than competitors), the factory could not keep up with demand.
EdTech (online courses and schools), tutoring services in standard school subjects.
Engineering services (HVAC, heating, ventilation, and related systems, etc.)
Women’s clothing manufacturing (dresses, blouses, jumpsuits, suits, trousers, etc.)
Industrial equipment (air ducts, chillers, industrial fans, ventilation units, etc.).
Consumer goods (bags, portable speakers, clothing, etc.).
Orthopaedic products (orthopaedic pillows, insoles, footwear, etc.).
Broad keywords attract the wrong visitors.
I use only keywords that can bring real customers.
Highly relevant keywords → Relevant ads → Relevant page → Sales
Targeting “buy a car” while offering an affordable family sedan may bring visitors who are actually searching for premium executive cars — and they will leave immediately. The budget is spent, but no sale happens.
I use precise searches such as:
“Buy [specific model]”
Then send people straight to the page for that exact model. This alignment is intended to reduce irrelevant traffic and improve the path from click to enquiry or sale.
Beginners often believe that creating one or two ads is enough to attract crowds of customers. While this does occasionally happen, real practice shows that it is usually the result of luck rather than a well-planned strategy.
Experienced advertisers focus on finding the right combinations. They discover which offer, creative, audience, and landing page — and at what cost — deliver the most profitable results.
This is exactly what I do during the optimisation stage.
Not every lead should be treated as a valuable conversion.
The system connects Google Ads, your landing page and CRM so that lead quality can be checked before the data is sent back to Google Ads.
A person finds your business through Google Ads, visits the landing page and decides to get in touch.
The visitor contacts you through Telegram, WhatsApp or email.
The lead and advertising source data are saved in CRM. After speaking with the person, the manager can evaluate the quality of the enquiry.
The manager marks the enquiry based on the real conversation.
Google Ads receives information about the leads that were actually qualified — instead of treating every contact as equally valuable.
The goal is to give Google Ads better conversion signals based on lead quality, not simply on the number of enquiries.
Qualified leads can be exported from CRM into a CSV file and uploaded to Google Ads manually.
Best for: smaller advertising budgets, lower lead volumes and projects where full automation is not necessary.
Qualified lead data can also be transferred automatically from CRM through an API integration.
Best for: larger advertising budgets, higher lead volumes and projects where automation justifies the additional setup.
Both options use the same principle: Google Ads receives qualified lead data, not every enquiry. The right setup depends on your advertising budget, lead volume and the level of automation your project needs.
