I have worked in marketing since 1996. I have seen offline marketing, the early internet, SEO, paid search advertising, and social media advertising. I understand how these channels have changed over time. This gives me real marketing thinking, not just a set of tricks.
My strength: I understand why things work. I don’t just press buttons in an ad account.
This is the key difference between me and 90% of other specialists.
Another strength: I think like a business owner, not just like someone who follows instructions.
What matters is not how many industries you work with, but how complex they are.
My other strength: I can work with both simple demand and complex demand, where the audience must be filtered carefully.
Broad keywords attract the wrong visitors.
I use only keywords that can bring real customers.
Highly relevant keywords → Relevant ads → Relevant page → Sales
Targeting “buy a car” while offering an affordable family sedan may bring visitors who are actually searching for premium executive cars — and they will leave immediately. The budget is spent, but no sale happens.
I use precise searches such as:
“Buy [specific model]”
Then send people straight to the page for that exact model. This alignment usually turns clicks into enquiries or sales.
Beginners often believe that creating one or two ads is enough to attract crowds of customers. While this does occasionally happen, real practice shows that it is usually the result of luck rather than a well-planned strategy.
Experienced advertisers focus on finding the right combinations. They discover which offer, creative, audience, and landing page — and at what cost — deliver the most profitable results.
This is exactly what I do during the optimisation stage.
In 1995, I completed a marketing course and started using my skills to create leaflets, flyers, newspaper ads, and articles. At that time, newspapers were a popular advertising channel.
From 2007, I applied this experience to building websites and working with search engines. Since 2011, I have worked with paid advertising in Google and Yandex. I also added social media advertising to my services in 2017.
Overall, I have more than 20 years of practical advertising experience.
Working with me is very different from working with someone who has just finished a basic course and has little real experience in promoting serious businesses like yours.
I am part of professional marketing communities where I learn and share experience. I also continue to study and consult with leading specialists, often with experts who focus on only one traffic channel. This helps me understand each channel in more detail.
As a result, I stay informed about new developments in online marketing and understand the key details of promotion across different traffic channels.
My knowledge and 15 years of hands-on experience allow me to deliver stable results for every client. You can relax and trust the process. I will tell you what is needed to get started, help with your website or social media accounts, choose the right promotion strategy, and run your campaigns so you receive a steady flow of customers.
The screenshots show examples of how I helped even small manufacturing businesses receive more orders than they could handle. At one point, advertising had to be paused because even after raising prices (now higher than competitors), the factory could not keep up with demand.
More than 5 years of practical work with Google Ads in different niches: e-commerce, services, B2B, and local businesses.
If you want to launch or improve your Google Ads campaigns, send me a message:
